Alix du Halgouet

Head of E-commerce


What is your profession?

My role is to develop the growth of the Agatha website by optimizing acquisition, conversion, and loyalty.

What is your background?

Before joining THOM, I worked in various ready-to-wear companies within digital and marketing departments. This allowed me to develop a good understanding of the customer journey. I joined THOM in 2018 as an e-shop manager for the Histoire d’Or and Marc Orian brands. With my team, our role was to facilitate the customer journey to maximize purchases. This involved commercial animation, merchandising, product shootings, as well as editorial and visual content. I then had the opportunity to join the Agatha brand as the Head of E-commerce. It’s a fantastic opportunity to contribute to the brand’s revival and expand my scope by being responsible for conversion, acquisition, and CRM in France and Spain.

Can you describe a typical day?

I review the previous day’s figures, and if necessary, we implement an action plan with my team. It’s a 360-degree job and depending on the issues, it allows to be in contact with various departments of the company, including commerce, marketing, or IT!

What inspires you in your profession?

It’s a very challenging job because it allows me to be in touch with different departments, combining marketing performance and results. And above all, listening to my team and challenging them every day.

Among the 5 values of the Group, which ones resonate with you the most? How do you experience them daily?

Exigency: to be demanding of oneself first, and then of others. This allows us to develop the best in ourselves and others.
Team Spirit: also very important, whether in the best moments or during busier periods. Mutual aid and good team spirit create a pleasant working environment conducive to exchange, resulting in cohesive teams.
Boldness: Having this test-and-learn logic allows teams to have the right to make mistakes and therefore to try. There are no bad ideas! This allows testing many ideas and developing the best in everyone.

An anecdote?

The launch of the Agatha website was a significant challenge as it involved many changes: a new technical platform – Salesforce -, a rebranding, and finally, the connection of a new logistics partner! We achieved all of this in a few months! This is the result of a very good team effort!

The main qualities for your job?

You need to enjoy working with numbers, be proactive, attentive, and challenging with your teams to rally them.

What advice would you give to someone starting out?

Demand and perseverance, to learn as much as possible! And to come to e-commerce at THOM!