“The Group’s strategy is to develop a portfolio of strong, identifiable brands, based on a quality product offer, powerful online and offline concepts, and peerless customer services.”

Flavien d’Audiffret

Group CEO

read the interview

Our value creation levers

The sustainable and profitable growth of THOM is based on a long-term vision and a strategy that aims to develop a portfolio of brands leading their market, supported by an omnichannel distribution model, an integrated Group platform and first-class human capital.

THOM strategy develop strong brands
1

Invest in our brands

We innovate and invest to develop our brands, making them stronger and more desirable. We are improving our product offer by providing more choice, accessibility and substitutability. We are optimising the quality of our store concepts and our network coverage in shopping centres and city centres. We are strengthening our communication campaigns’ efficiency.

2

Build a customer centric organisation

Customer satisfaction and retention is at the heart of our strategy. We are constantly seeking ways to optimise the customer experience both online and in stores. We are reinforcing our teams’ professionalism, digitalising in-store processes, and optimising the selling ceremony. We offer a complete range of jewellery services, a seamless online and offline experience, and the shortest possible order timelines and delivery times. We are developing social selling. The customer truly is the centre of our organisation and our processes.

3

Invest in people

The women and men of THOM are at the heart of the Group’s success. We therefore do our utmost to attract the best talents and allow them to fully express their potential, to engage them and to retain them.

4

Consolidate a robust and agile back office

We are making further progress in pooling back-office functions within the Group (purchasing, procurement, logistics, etc.). We are introducing a high-performance Group IT model (ERP, WMS, e-commerce platform, etc.) which will enable us to strengthen the scalability and alignment of our processes, increase the productivity of administrative functions, reduce time-to-market, etc.

THOM strategy develop strong brands
1

Invest in our brands

We innovate and invest to develop our brands, making them stronger and more desirable. We are improving our product offer by providing more choice, accessibility and substitutability. We are optimising the quality of our store concepts and our network coverage in shopping centres and city centres. We are strengthening our communication campaigns’ efficiency.

2

Build a customer centric organisation

Customer satisfaction and retention is at the heart of our strategy. We are constantly seeking ways to optimise the customer experience both online and in stores. We are reinforcing our teams’ professionalism, digitalising in-store processes, and optimising the selling ceremony. We offer a complete range of jewellery services, a seamless online and offline experience, and the shortest possible order timelines and delivery times. We are developing social selling. The customer truly is the centre of our organisation and our processes.

3

Invest in people

The women and men of THOM are at the heart of the Group’s success. We therefore do our utmost to attract the best talents and allow them to fully express their potential, to engage them and to retain them.

4

Consolidate a robust and agile back office

We are making further progress in pooling back-office functions within the Group (purchasing, procurement, logistics, etc.). We are introducing a high-performance Group IT model (ERP, WMS, e-commerce platform, etc.) which will enable us to strengthen the scalability and alignment of our processes, increase the productivity of administrative functions, reduce time-to-market, etc.

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