The iconic French costume jewellery brand.

Brands launch year


Creation of AGATHA

Brands store number


stores & corners in France, Spain & China

Brands doors number


doors (wholesale activity)

Brands number website visits


website and third-party digital platforms visits

Brand history

Nearly 50 years ago, AGATHA was born in Paris under the vision of its founder Michel Quiniou, who imagined an innovative and accessible French jewellery brand.
Remaining faithful to the Parisian spirit, AGATHA offers elegant and easy to wear jewels for urban and contemporary women.
In 2021, AGATHA was acquired by THOM with the ambition to support its growth accross channels and to develop the brand internationally.

The universe of the brand

The universe of the brand AGATHA asserts its affiliation with the world of costume jewelry while maintaining a genuine commitment to quality. The brand reinterprets major classics and draws inspiration from fashion trends. It offers poetic and chic jewelry, featuring fresh and lively, feminine creations.

AGATHA enjoys a very strong goodwill capital based on powerful assets: its logo, its mascot (Scottie dog), its navy blue color, its store concept with products pinned to the wall, and its iconic items such as charm bracelets, chunky chains, wide-link bracelets, cuffs, and more…

Now iconic, AGATHA caters to women of all ages and sells its creations in warm and trendy boutiques.

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