Back under the French flag, the two partners wish to give back to this emblematic brand of French jewellery, all its superb and its influence in France and internationally:
“We have always considered AGATHA as the most beautiful brand of French jewellery and it is a great honor for us to be able to restore it to its former success. AGATHA represents perfectly the French and Parisian singularity: audacity, style, and spontaneity.
We are convinced that, by working as a team, we will make again AGATHA a leader brand on its market thanks to distribution networks that need to become powerful again.” Underline Eric Lefranc and Romain Peninque
Eric Lefranc, President of Renaissance Luxury Group, will be the president and lead the new AGATHA company and Romain Peninque, President of THOM, will be the chairman of the supervisory board. They will be both personally implied in AGATHA’s renewal and will share with AGATHA the expertise of their respective groups.
A strong ambition to make AGATHA shine again
The recovery plan will be based on 4 priority levers:
- Embrace a resolutely French DNA
- Develop a strong distribution network, finding the right balance between directly operated outlets (stores or corners) and independent jewellers
- Ensure a strong online footprint, in terms of communication as well as distribution via its e-commerce website
- Ensure an international development of the brand (in Europe and in Asia)
THOM is the European leader in Jewellery & Watches and is present in France and Benelux (Histoire d’Or, Marc-Orian), in Italy (Stroili), in Germany (Oro Vivo). THOM operates more than 1,000 stores in Europe, employing c. 5,000 people in Europe.
First French jewellery producer, ALTESSE designs all its collections and manufactures more than two third of its jewellery collections in its workshops in Ardèche, employing more than 200 high qualified employees. The group markets its own brands, “Les Georgettes” and “Saunier”, in France via a network of 45 corners in Galeries Lafayettes and Printemps, 8 stores and kiosks, 1,000 jewellers-resellers, and via its e-commerce websites.
For further information, please contact:
Tel: +33 (0) 1 44 52 76 35
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