Founded in 1856, Orovivo is a brand that combines modernity with tradition on the German market.
>50
STORES
1
website
>220
Employees
1
country
1856
launch of orovivo
Our brand has a history that began in the Erzgebirge in 1856. Only few companies can look back on such a history.

Brand history
OROVIVO stands for modern and timeless jewellery, for sparkling beauty and special moments, and has done so since 1856.
Today we are represented throughout Germany. But our roots lie deep in the Erzgebirge.
Amidst contemplative summit panoramas and the rough everyday life of the miners Horst Knapp founded the jewellery company KNAPP in 1856.
Thus he laid the foundation for OROVIVO and a long history full of golden moments and shining highlights.
The universe of the brand
The OROVIVO brand stands for the desire for change, sparkling ideas, trendy materials and ever new sparkles. But despite all progress, we never forget the value of tradition. Appealing colors and our new little owl logo meet a comfortable shopping experience in our stores and in our online shop.
OUR MISSION
We can see and feel the exciting balance between yesterday, today and tomorrow for you. We have allowed ourselves a visual change of scenery and are now presenting you with “The New Traditional”, a clear commitment to ourselves.
One thing will never change: We offer you fascinating jewellery ideas and the best service around sparkling jewellery for everyone.


With a fast-growing networks and online presence, OROVIVO ambitions to become the leading player of affordable jewellery in Germany.
OUR VALUES
Buying jewellery is a matter of trust. That is why you are in the right place. You benefit from our unshakable values, which we live for you every day – with excellent service and a constantly growing range of convincing jewellery ideas
TRADITION
We always take the next step forward but remain true to our professional and customer-friendly identity. This is how Horst Knapp wanted it, this is how we still want it.
PASSION
Uncompromising quality and a passion for radiant jewellery ideas characterize our range of products and our company.


MODERN
OROVIVO Stands for the desire for change, sparkling ideas, trendy materials and always new sparkles. But despite all progress, we never forget the value of tradition. In other words, “The New Traditional”.
OPENNESS
Every customer is welcome! Our employees come from different cultures and age groups with a wealth of different experiences.
We are proud of this.
ACCESSIBILITY
Our jewellery is for everyone. Fair prices and a wide range of products make it easy for you to find your personal OROVIVO favorite.

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