Franco Gioielli is THOM Group Italian second banner.
PLAYER IN ITALIAN
With a complementary positioning to Stroili, leading player in Italy, Franco Gioielli is positioned as the trusted and traditional player on affordable jewellery, guarantying good quality as well as the reliability of Italian craftmanship with always ever-affordable price.
Franco Gioielli was born in Turin in 1988, from the innovative mind of a Piedimontese businessman.
Franco Gioielli was then acquired by Stroili Group in 2005 and now counts 45 jewellery stores, located in the best Shopping malls of Italy.
Franco Gioielli is the trusted jewellery store inside shopping malls and guarantees the good quality as well as the reliability of italian craftmanship with an ever-affordable price.
The universe of the brand
With its jewels made with the most precious and certified materials, Franco Gioielli is able to face any request as far as gifts are concerned.
A gift for others or oneself that carries the values of italian goldsmiths’ tradition.
Franco Gioielli stores are wide and bright and allow customers to approach jewellery’s world with an unprecedented simplicity.
Discover our brands
Founded in 1987, Histoire d’Or has become in less than 40 years the undisputed leader in the affordable jewellery & watches market in France.
Marc Orian is the alternative generalist banner of THOM Group in France.
Trésor is the everyday-low-price, value banner of THOM Group.
OROVIVO is THOM Group main jewellery banner in Germany.
Stroili Oro is THOM Group leading jewellery banner in Italy.
Smizze targets 18-25-years old with the idea of breaking with traditional ways of buying jewellery.
Franco Gioielli is THOM Group italian alternative generalist banner.