Coutumes
Men’s Jewellery Label
Coutumes is a men’s jewellery label creating pieces for today’s man: eclectic, accessible, and quietly refined. Timeless pieces designed to last, naturally finding their place in a masculine wardrobe.
Brand history
Coutumes was founded by Edouard and Arthur. Passionate about well-crafted clothing, sharp cuts, and beautiful materials, they turned their attention to jewellery with one goal: to create the pieces they themselves wanted to wear. Eclectic, accessible, and quietly refined jewellery. Timeless pieces designed to last, naturally finding their place in a masculine wardrobe. Coutumes offers its creations online and in a warm, inviting space nestled in the heart of Paris’s Marais district.
The universe of the brand
Coutumes offers simple and beautiful jewellery, handcrafted mainly in Italy and India. Silver rings that develop a patina over time, gold-toned cuffs that become part of a daily ritual, and necklaces that add a subtle touch to any silhouette. Behind each piece, there are workshops, artisans, precise and repeated gestures, and precious know-how. Made from 925 silver, brass, or natural stones, Coutumes jewelry elegantly punctuates everyday life. You can wear them one day, set them aside, and rediscover them the next. You might mix them up, layer them, or keep one close.