WHO WE ARE
In less than 40 years, THOM has become
the european leader
in affordable jewellery
thanks to its portfolio of strong and omnichannel brands.
Whether for a special occasion or an impulse, there is nothing like the thrill of picking out a piece of jewellery.
It is by bringing that special sense of delight within everyone’s reach
that THOM has become the undisputed leader in the field
of affordable jewellery.
With eight established and complementary brands, THOM has developed a comprehensive market approach with unparallel visibility.
Our History
We are the undisputed leader in the field of affordable jewellery.
1987
1987
Launch of Histoire d’Or
2001
2001
Launch of the « Red concept »
2006
2006
First store opening in Italy
2007
2007
First store opening in Belgium
2010
2010
Acquisition of Marc Orian
2013
2013
Launch of e-commerce Histoiredor.com
2014
2014
Expansion to city centers
2016
2016
Acquisition of Stroili (Italy) and OROVIVO (Germany)
2019
2019
Launch of the omnichannel fashion-specialist concept Smizze
2021
2021
Takeover of Agatha
(50% in Joint venture with Renaissance Luxury Group)
2021
Acquisition of Popsell, a social selling platform
2021
Acquisition of Venson Paris, to develop group's wholesale activity
Discover our brands
Histoire d’Or
Founded in 1987, Histoire d’Or has become in less than 40 years the undisputed leader in the affordable...
OROVIVO
Founded in 1856, Orovivo is a brand that combines modernity with tradition on the German market.
Franco Gioielli
Founded in 1988, Franco Gioielli is THOM italian alternative generalist banner.
Smizze
Smizze targets 18-25-years old with the idea of breaking with traditional ways of buying jewellery.
