Smizze was born in 2019 and targets 18-25-years old with the idea of breaking with traditional ways of buying jewellery, making the process simpler.
Smizze is for all those who are curious, creative, unpredictable, unique and diverse at the same time...
And it promises a multitude of new jewellery finds and instant favourites.
LAUNCH OF SMIZZE
"Combine, separate, mix, match, swipe, flash, create, and above all, enjoy!
Smizze, the jewellery store that inspires you every day to make changes without changing everything.
Smizze aims to surprise and to fulfil all your jewellery and watch desires, united in one magical place.
Each season, Smizze provides the opportunity to mix styles, to show the multiple facets of your personality, to play with the rules, to play with fashion.
Smizze accompanies your metamorphoses whether large or small,
it is the destination of all your imagination’s desires.
Transform yourself, combine, mix styles, jewellery, watches and brands according to your desires
your passions and the moment.
Shiny Crush, Bohemian Touch, Crazy Sweet, Glam Time, Graphic Lines and more!
Discover our brands
Founded in 1987, Histoire d’Or has become in less than 40 years the undisputed leader in the affordable...
Founded in 1996, Stroili is the leading brand of affordable jewellery in Italy.
Founded in 1986, Marc Orian is the alternative generalist brand in France.
Trésor is the everyday-low-price, value banner of THOM.
Founded in 1856, Orovivo is a brand that combines modernity with tradition on the German market.
Founded in 1988, Franco Gioielli is THOM italian alternative generalist banner.
Founded in 1974, Agatha is an iconic brand of affordable jewellery.
Smizze targets 18-25-years old with the idea of breaking with traditional ways of buying jewellery.